
Call forwarding (also called call diversion) redirects incoming calls to another number whenever it is switched on, so your phone stops ringing and the other line does instead. You set it on the handset or with a network code, and the forwarded leg of a call can be charged, so check your tariff before you rely on it, as EE explains for its customers.
TL;DR:
- Conditional rules can redirect busy, unanswered, or unreachable calls to another number, but they may override carrier voicemail; linked numbers keep separate settings.
- Many UK operators accept 61number# for unanswered calls, 62number# when unreachable, and 67number# when busy, but codes vary, so confirm with your operator.
- The forwarded leg may incur standard rates even when your plan includes minutes, and calls to mobiles can cost more than calls to landlines.
- An unauthorized diversion can expose calls and verification messages; check settings after a lost phone or suspicious message, and report unknown rules to your operator immediately.
Call forwarding picks up your calls before they reach you and sends them somewhere else. There are two families, and knowing which one you need saves a lot of fiddling.
Everyday examples are easy to spot. On holiday you might send everything to a relative or to a second phone. If your signal is poor at home, an unreachable rule keeps you contactable. If you are often on the line, a busy rule stops callers hitting a dead end.
Voicemail is the usual destination when nothing else is set, so a forwarding rule can override it. Some apps also offer a “ring all” style of behaviour, where several devices ring together, which is different from always forwarding to one place.
Forwarding lives in one of two places. Handset-configured forwarding is a setting in your phone’s menu, but in practice the instruction is passed to your operator, because the redirect has to happen in the network. Network-level forwarding is set with a dial code or through an account portal, and it works even if the handset is off.
When someone calls you, the call reaches your operator first. The operator checks your rules, then routes the call on to the forwarding destination instead of ringing you. You are effectively paying for a second leg of the call, which is why billing matters (more on that below).

On caller ID, the person receiving the forwarded call usually sees the original caller’s number, but this depends on the operator and the type of line, so treat it as likely rather than guaranteed. Some networks show your number instead.
Emergency calls are different. Dialling emergency services generally bypasses forwarding settings, so help stays reachable whatever you have configured, as Apple notes in its safety documentation.
Our guide on operator-level versus handset-level forwarding goes deeper into who controls what.
On an iPhone the setting sits in the main Settings app, and the steps are short.
Once it is active, a small handset-with-arrow icon usually appears in the status bar, which is your quick visual check that forwarding is on. EE describes this icon and the menu path for mobile customers.
Pro Tip: If the Call Forwarding option is missing or greyed out, your operator may require a network code instead, so try the star-code method in the section below.
Entering the number correctly matters. For UK destinations, our step-by-step forwarding guide shows how to avoid the common leading-zero error.
Android phones differ by manufacturer, but the route is usually similar.
You will normally see four choices: always forward, forward when busy, forward when unanswered and forward when unreachable. Each one stores its own number, so you can send busy calls to one line and unreachable calls to another.
Samsung, Xiaomi and other brands rename or relocate these menus, and the Google Phone app can look slightly different again. Some operators also limit what the handset can change. To verify the feature is live, look for the forwarding icon in the status bar, or reopen the menu and check the toggle states. If the menu does not save, the star codes below are the dependable fallback.
Yes. Many UK operators accept star codes typed into the keypad as if you were making a call. These are typical examples only, and your operator may use different ones, so always confirm on its help page.
*61*number#*62*number#*67*number###61#*21*number#, as shown in EE’s home phone guidanceGoogle lists the same conditional patterns, including *61*, *62* and *67*, with their cancel codes on its Google Voice voicemail help page.
After you press call, you should hear a confirmation tone or see an on-screen message. On landlines, a stuttering dial tone often signals that a diversion is active. If you get an error instead, check your operator’s help pages rather than retrying random codes. Our list of quick setup codes and UK scam checks is a handy reference.
Conditional rules usually decide where an unanswered, busy or unreachable call goes next: either to another number or to voicemail. If you set a forwarding rule, it can take priority over your operator’s voicemail, so callers may never reach it.
Your carrier’s voicemail and a third-party service such as Google Voice are separate systems. To use Google Voice as your mailbox, you forward unanswered calls to it, and Google explains the process on its voicemail help page. Ring-all settings change things again, because every linked device rings together and whichever answers first takes the call.
Each linked number keeps its own settings, so check them one by one. A rule on your mobile does not change the rule on a number linked to an app.
Forwarding is commonly included in mobile plans, but the cost of the forwarded leg depends on your tariff. If the destination number falls inside your allowance, the call may be covered, as EE explains. Otherwise standard call rates apply.
Operators also warn that the diverted part of a call is often billed at standard dialling rates even when you have inclusive minutes, as BT Business sets out. Diverting to a mobile can cost more than diverting to a landline, and some providers charge set-up fees.
Before you leave forwarding on for weeks, read your plan or your operator’s help page. A quick check can help you avoid a surprise bill.
Forwarding can be abused. If someone gains access to your phone or account, they can divert your calls to a number they control and intercept messages or verification calls. Ofcom’s guidance on scam calls and messages advises checking your settings periodically for exactly this reason.
Simple habits help:
Pro Tip: Dial the cancel code for each forwarding type if you are unsure what is set. This can clear the rule.
Work through the quick checks first.
Remember that a dial tone alone is not a reliable sign of new voicemail when forwarding and voicemail are both configured, according to BT’s diversion guidance.
My view is simple: forwarding is the cheapest continuity plan a small business has. A memorable number is only worth having if customers can always get through, and forwarding keeps that promise when you are out, busy or off signal. It also protects the number you have spent years putting on vans, signs and websites.
Hosted routing goes one step further. Instead of every person fiddling with handset codes, one change at the provider redirects everything. For smaller team, automated call routing shows how far that idea can go. Our guide to getting a UK business number on your mobile covers the practical setup.
— Rob

We sell memorable UK numbers that can be configured for forwarding and routed through hosted services, so one change at our end replaces a round of handset codes on every phone. That suits teams who want calls reaching the right person without anyone touching a menu. You can look at our options, including XL Premier Service at £9.60 per month, or search and reserve a number today.
Call forwarding sends incoming calls to another number instead of ringing your phone. It is also called call diversion. You can set it in your handset menu or with a network code.
Turning it off stops calls being redirected, so they ring your phone again as normal. If voicemail is set, unanswered calls go there. Cancel codes such as ##61# clear individual rules on many networks.
Many UK operators use *61*number# for no answer, *62*number# for unreachable and *67*number# for busy, as listed on Google’s help page. Codes vary, so check your operator’s help page before you dial.
No. Emergency calls generally bypass forwarding settings, so help stays directly reachable, as Apple notes.