
The best VoIP phone service is the one that keeps your number, answers every call you can’t, and still works when something goes wrong. For a plumber or a taxi firm, that usually means a simple service built around one memorable number rather than a feature-heavy office suite priced per seat. For a larger office, it means a hosted system with desk phones, an app and UK-based support. This guide shows you how to choose, what it should cost, and what to check before the UK landline network is switched off.
For decades, a business landline just worked. The exchange powered it, and nobody thought about the technology. That is ending. The traditional analogue network is being phased out and replaced with digital services using VoIP, with the transition expected to complete in January 2027. The government confirmed that over two-thirds of lines had already moved by June 2025.
So the real choice is not whether to use VoIP. It is which kind, from whom, and on what terms. Many people will be moved by their existing provider whether they plan for it or not. Choosing deliberately, while there is still time, gives you control over price, contract length and number.
VoIP (Voice over Internet Protocol) sends your calls over a broadband or mobile data connection instead of a copper phone line. BT’s version is called Digital Voice, and other providers use names like Sky Voice or TalkTalk Voice. They are all VoIP under the bonnet.
For a business, VoIP comes in several practical forms:
The best service for you is whichever form matches how your calls actually arrive and where you answer them.
Review sites tend to rank the big cloud suppliers by feature count. That is a fair guide for a 30-person office. For a sole trader or a small firm it can mislead you into paying for things you will never use. Judge any provider against these criteria.
Your number is the asset. Customers have it on vans, invoices and fridge magnets. A good service lets you bring your existing number in and take it out again. Check that porting is included and ask what it costs to leave. If you want the process in detail, our guide to what you need to transfer a UK phone number covers the steps.
Hosted systems for small UK businesses typically run between £7 and £20 per user per month, with entry-level virtual numbers from around £4.50 a month and AI-integrated systems from £45 and up. Watch for setup fees, per-minute charges outside the bundle, and annual increases. Our piece on why a 24 month cost beats a cheap upfront fee shows how to compare total cost rather than headline price.
Many bundled VoIP deals sold alongside broadband run for 36 to 60 months with fixed annual price rises. Standalone providers often offer rolling monthly terms. If your business might change, shrink, grow or move, flexibility is worth more than a small discount.
When a phone line fails, you lose jobs by the hour. Ask where support is based and what hours it covers. A provider that answers a technical question on the same day is worth a few pounds more per month than one that routes you to a ticket queue.
This is the criterion people skip. We cover it next, because it affects safety as well as business.
A digital landline needs mains electricity. Ofcom explains that, unlike old copper phones powered from the exchange, a VoIP line will not work in a power cut unless a battery backup or another power source is in place. Under Ofcom’s General Condition A3, providers must make sure customers can reach 999 and 112, and landline-dependent customers should be offered a free battery backup of at least one hour.
Two practical points for a business:
If you or anyone who relies on your premises depends on the landline for emergency calls, for example someone vulnerable on site or at home, talk to your provider about the backup they supply before you switch, and check Ofcom’s guidance linked above.
An office has a receptionist and a fixed desk. A plumber has a pair of wet hands under a sink. A taxi firm has drivers on the move and peaks at 2am. Their call patterns are different, and so is the best service.
Answer fast or lose the job. Emergency callers ring the next firm quickly if you do not pick up. Plain forwarding to a mobile helps, but it does not capture a job when you cannot answer. Consider a service that rings several people in turn, or a voicemail you check at fixed times, and tell callers what to expect.
One number, many people. A taxi firm wants one number that rings the office, then a driver, then another. A plumber with two vans wants the same. That is a hunt group or a forwarding rule, and a decent VoIP service includes it.

A number people remember. This is where trade businesses win or lose. A number that is easy to say and easy to recall gets repeat calls without advertising spend. A local-looking 01 or 02 number also tells customers you are established nearby, though numbers are no longer tied to a place, so you can use one from any area anywhere.
Know where your calls come from. If you advertise on vans, leaflets and Google, you want to know which one works. A different number per channel and proper call tracking tells you. For a practical walkthrough, see this guide to setting up call tracking for local businesses, which covers keeping on top of urgent enquiries.
| Type of service | Best for | Typical cost | Watch out for |
|---|---|---|---|
| Full hosted phone system | Offices with several staff | £7 to £20 per user per month | Features you won’t use, per-seat costs |
| Virtual number with forwarding | Sole traders, side businesses | From around £4.50 a month | Callers hanging up before voicemail, no job capture |
| VoIP on your own router and handset | Firms that want to keep the old phone and number | Varies by provider | Router and power backup |
| Mobile number or SIM | People always on the move | Varies by provider | Mobile call costs for callers |
| Broadband bundle with VoIP | Those wanting one bill | Often locked in for 36 to 60 months | Annual rises, hard to leave |
No one row wins everywhere. A taxi firm with 12 drivers may use a hunt group plus mobile SIMs. A one-man plumber may be best served by a single memorable number that forwards to his mobile.
We sell memorable UK numbers, 01, 02 and 07, plus the services that connect them, so we see the same mistake again and again. A business shops for a phone system first and treats the number as an afterthought. Then it prints the number on a fleet of vans and discovers that switching provider means changing it.

We turn that around. Pick the number first, make sure it is portable, and then connect it to whichever service suits you, now and later. Because numbers are no longer tied to local areas, a plumber in Leeds can hold a Manchester or London number if that serves the business, and route it anywhere. Because the number is yours to port, you are never trapped by the service behind it.
On the service itself, our view is plain. Most sole traders and small firms do not need a 30-seat cloud suite. They need a number people remember, a way to ring the right person, reliable power and a contract they can leave. If a bigger system makes sense for you later, your number moves with you.
— Rob
If you need time to decide, a number you like can be held for you. A 30 day reservation costs £10 one-off, so nobody else takes it while you sort your service.
We offer several ways to connect a number, with prices published on each page:
You can search for a memorable number by digits, sequence, area code or town, and buy or rent it. If you are a taxi firm, ask about Taxi Connect Direct on the same page as the SIM.
Yes, in effect. BT’s Digital Voice service delivers calls over broadband, and Which? describes it as BT’s name for its VoIP service. Other major landline providers have their own branded versions. They are broadly the same technology with different packaging.
Free app-based calling exists, but it rarely gives you a proper business number, portability or support. For a business, a paid service from around £4.50 a month for a virtual number is a more realistic starting point, as price comparisons suggest. A number you cannot port is a risk if customers know it.
It depends on power and broadband. Ofcom notes that a digital landline will not work in a power cut without battery backup. Keep a charged mobile and make sure both your router and phone are covered.
Yes, in most cases. Number porting is a regulated process, so you can move your number to a new provider. Ask for the port to be arranged before cancelling the old line, so there is no gap in service.